"The future of newspapers is digital." It's one of those phrases you hear a lot but that doesn't translate into action very often. We love words at the Mail & Guardian and we recognise the urgent need for action. To that end, we have launched our Kindle Fire edition for tablets.
Like our existing iPad and Android edition, the Kindle Fire edition is not a run-of-the-mill "fast news" app – driven by feeds and updated constantly. It's our full weekly "slow news" edition beautifully repackaged for this exciting new platform.
To give our readers a taste of what we will be offering each week, our first two editions are free. Thereafter, an edition will be charged at around R25 – a full R10 off the print cover price. Subscriptions are not currently available, but will be in the future.
Of course tablets give us the opportunity to do so much more than we can in print. Our tablet editions take our award-winning content and visuals and augment them with delightful pieces of interactivity and nuggets of multimedia.
We believe that many people prefer finite, perfectly curated packages of content to the noisy infinity of the web. Over 15% of our subscribers are already on digital platforms and we believe our Kindle Fire edition will give our readers one more version to enjoy.
Of course, if you prefer our print edition, we will not force this change on you. We believe in going to where our readers are comfortable, not making them come to us. We intend to continue printing our weekly edition as long as there is a demand for it. But for those brave adventurers on the cutting edge, we're there too.
We invite all Kindle Fire tablet owners to try this week's free edition and send us feedback via Twitter, Facebook or email.
OK, enough with the sales pitch, how do I get it?
?The Mail & Guardian Kindle Fire Edition app is now available for download on the Amazon Appstore. You can also find it by searching for "Mail & Guardian" on the Amazon Appstore.
Please note: There are currently two M&G branded apps in the store. The one available at $5.99 is NOT our Kindle Fire edition app – it is our weekly Kindle Newspaper edition that downloads a PDF of the printed newspaper. The correct app has an icon that reads "M&G" and the developer is "M&G Media Limited". It's also listed as free.
I have an iPad/Android tablet. What about me?
Our weekly tablet edition is already available on iPads and 10-inch Android tablets. Please visit this link to find out more.