An apology to our readers

I never thought the day would ever come when I was ashamed of something published in the Mail & Guardian, but here it is. Owing to a lethal confluence of ill luck and human stupidity, this week we published a crude advert that likens the slaughter of pigs to the extermination of Jews in concentration camps. This is one of those times when apologies almost seem ineffectual, so gross is the offence caused. But we do apologise, unreservedly. Not only to the Jewish community, who must necessarily be the primary offended party here, but to all our readers who share the core values of the Mail & Guardian.

We also apologise to Pick ’n Pay and the Ackerman family for any embarrassment caused.

We will be donating the proceeds of this advert to charity, and taking internal measures to tighten controls to make sure such an error is not repeated.

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.


Chris Roper 1
Guest Author

Related stories

Advertising

Subscribers only

‘Terrorised’ family shines a light on traditional leadership for vulnerable...

The ambiguity between traditional and constitutional leadership has been exposed by the violent banishment of an Eastern Cape family

Matrics fail at critical subjects

The basic education minister talks of quality passes achieved by the class of 2020, but a closer look at the results tells a different story

More top stories

Zulu land body challenges audit outcome

Ingonyama Trust Board chairperson Jerome Ngwenya has challenged the audit process in the face of a series of unfavourable ratings

The many faces of Idi Amin

Was he a joke, an oaf, a hero, or the evil dictator the West loved to hate? Decades after his death, his legacy is still a puzzle.

Review: Volvo XC40 is never intimidating

When you’re asked to drive 400km on a business trip, it really helps if you don’t have to do it in an old skorokoro. In this Volvo, it becomes a road trip to rival others.

Aliens in Lagos: sci-fi novel Lagoon offers a bold new...

Nnedi Okorafor’s ‘Lagoon’ is an immersive reimagining of Nigerian society that transports us into a future where queerness is normalised
Advertising

press releases

Loading latest Press Releases…