An apology to our readers

I never thought the day would ever come when I was ashamed of something published in the Mail & Guardian, but here it is. Owing to a lethal confluence of ill luck and human stupidity, this week we published a crude advert that likens the slaughter of pigs to the extermination of Jews in concentration camps. This is one of those times when apologies almost seem ineffectual, so gross is the offence caused. But we do apologise, unreservedly. Not only to the Jewish community, who must necessarily be the primary offended party here, but to all our readers who share the core values of the Mail & Guardian.

We also apologise to Pick ’n Pay and the Ackerman family for any embarrassment caused.

We will be donating the proceeds of this advert to charity, and taking internal measures to tighten controls to make sure such an error is not repeated.

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These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.


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Chris Roper 1
Guest Author

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