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06 Aug 2014 10:50
The Nedbank Digital Edge Live show will feature Rory Sutherland, vice-chairperson of Ogilvy & Mather UK. (Supplied)
The Nedbank Digital Edge Live will explore the key themes of authenticity, purpose, values and doing good.
Now in its sixth year, it is South Africa’s largest digital marketing show.
This year’s show will look at how brands, marketers and agencies leverage the power of purpose-driven communications, and how this will inspire deeper relationships with consumers.
The Nedbank Digital Edge Live will feature two “idea-preneurs”: Tom Kelley, partner at design agency Ideo and bestselling author of the Art of Innovation and 10 Faces of Innovation, and Rory Sutherland, vice-chairperson of Ogilvy & Mather UK.
“A modern-day brand is organic and therefore ever evolving, and the Nedbank Digital Edge Live will explore how the marketing landscape has shifted.
Brands need to do far more than meet their customers’ immediate needs – they need to demonstrate how longevity is built up through shared value with themselves and the wider society as a whole,” says Ben Wagner, chief marketing warrior of digital marketing and advertising agency, Native VML.
Ideo’s Kelley agrees, saying that as global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn’t just benefit the community and the world. “In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose,” says Kelley.
This year’s theme, “Go Do Good”, will be explored by a dynamic line-up of advertising and marketing heavyweights, including Loeries chief executive Andrew Human, digital agency Gloo founder Pete Case, Google agency lead for South Africa Jon Ratcliffe, Ogilvy chief executive Chris Gotz, head of World Wide Worx Arthur Goldstuck, Native VML chief executive Jason Xenopoulos and Nedbank’s divisional executive for group marketing Sydney Mbhele.
WHERE Vodadome, MidrandWHEN Tuesday September 30 2014, 11am - 6pm
Tickets start at R1 000. For more information, contact Germaine Dunn on 011 555 3863 or email email@example.com.
The Mail & Guardian is giving away two tickets. If you’re based in Johannesburg email your details to firstname.lastname@example.org.
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