Advertising Industry
latest news & developmentsA place to feel something real
Using a setting of art, food and drinks, The Feel Party aims to encourage engagement with breast cancer
Social media influencers must #ad it
To protect the public, people should disclose when they are paid to promote products
No smoke without fire: Tobacco companies in quiet return to Formula One
Tobacco giants Philip Morris and British American Tobacco have formed partnerships with scientific research subsidiaries and Formula 1 teams
Advertising’s smart pantsula
Unorthodox creative Festus Masekwameng blasted his way into a closed industry
Inside advertising: A Q&A with Ahmed Tilly
As a part of the series on the advertising industry, Zaza Hlalethwa spoke to the chief creative officer of FCB Africa about transformation.
Ads out of touch with audiences
Black peoples’ lived experiences need to be at the heart of campaigns
No jingle in musicians’ pockets
The marketing company says the advertising tunes they wrote are its intellectual property
Sizakele Marutlulle
Founder and chief executive, Matutlulle and Co
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
SA advertisers are receiving training in how to positively portray the full spectrum of sexualities and genders in their adverts
We’re transforming the milky way
Advertising agencies must confront the need for change if they are to survive in the SA landscape
Transgender ad breaks through
Activists say the ad industry has a prime role to play in normalising the presence of LGBTI people in society
Dove advertisers can’t wash away the stain of whiteness
The advertisers have shown themselves to be either tone deaf or terribly ignorant — or both.
Imagining the Loeries from the future, where the current inequalities are dealt with
Taking a look at the ad industry’s premier event from a futuristic perspective sheds light on its current inequalities.
The image of the post-colonial ‘man’ is stereotypical humbug
This campaign feeds the “black diamond” obsession that focuses on the success of a few black people at the expense of the poor and unemployed.
Will the Malema-Mbalula twar buff up their brands?
Politics is no different than the dog-eat-dog world of advertising. But similarly, politicians need to move beyond all talk and no delivery.