Twenty-one African countries showcasing at Africa's Travel Indaba

Africa’s Travel Indaba is the world’s leading African tourism trade show, attracting more than 7 000 delegates

Africa’s Travel Indaba is the world’s leading African tourism trade show, attracting more than 7 000 delegates

Tourism businesses from 21 African countries and 12 African tourism authorities have already confirmed their attendance at the largest global travel trade show for the continent.

“Tourism in Africa is growing — it’s a sunrise sector for many African countries, and this is reflected in the wider range of exhibitors we are seeing at the show each year,” says Amanda Kotze–Nhlapho, Chief Convention Bureau Officer of South African Tourism, the organisers of Africa’s Travel Indaba. 

South African Tourism has a vested interest in collaborating and partnering with other countries to create desire and demand for Africa, and is part of the “5 in 5” country strategy for growth. 

“The future success of tourism as an economic driver depends on the presence of policies and continental strategies for trade and investment that meet the needs of the sector and an overall business environment that is conducive to growth.

It depends too on the abilities of all players from across the continent to meet, engage and support initiatives, and the three-day Africa’s Travel Indaba is one of the key places to start that conversation,” says Kotze–Nhlapho.  “There is no reason why the continent cannot double its share of the global tourism market in the next decade with a collaborative approach to the destination.”

African country products confirmed for this year include established tourism players as well as developing destinations such as the Central African Republic, Sudan and the DRC.  The organising team for Africa’s Travel Indaba is working to secure further countries and is happy to negotiate to support the attendance of more products and representatives from the continent.

About the indaba

Owned and managed by South African Tourism, Africa’s Travel Indaba has established itself as the world’s leading African tourism trade show. Indaba attracts more than 7 000 delegates from all over the world.  In 2017 more than 1 000 exhibiting businesses from 18 African countries showcased an array of travel and tourism offerings to almost 1 500 local and international travel buyers, and shared stories with over 700 media platforms.  More than 20 000 business meetings were held over the three-day period, making this one of the most successful business platforms for African tourism.

The 2018, Africa’s Travel Indaba trade exhibition will be held from Tuesday 8 to Thursday 10 May in South Africa at Durban’s Inkosi Albert Luthuli International Convention Centre.  Monday 7 May is BONDay (Business Opportunity Networking Day) for exhibitor business networking and engagement.