South African Tourism
latest news & developments
Homegrown travel still powers South Africa’s tourism recovery
Domestic tourism is still the pulse of South Africa’s visitor economy, driving local employment and sustaining the sector through uncertainty. Head of Domestic Tourism Mashoto…
Why business events are vital to South Africa’s visitor economy
Business events are no longer just meetings or conferences – they are a powerful engine for South Africa’s visitor economy. In 2023, the sector was valued at an estimated R122bn,…
How tourism SMMEs can make big bucks this December
The December holiday rush is more than a busy season; it is a powerful opportunity for small tourism businesses to boost revenue and build long-term visibility. KwaZulu-Natal…
Finding joy in a South African summer
For Thandiwe Mathibela, General Manager for Global PR, Communications and Stakeholder Relations and Acting Chief Marketing Officer at South African Tourism, the global brand…
Raising the standard: A year in review for South Africa’s visitor experience
For Bronwen Auret, Chief Quality Assurance Officer at the Tourism Grading Council of South Africa, 2025 was a year defined by confidence and renewal. “Visitor experience is at…
Meetings Africa 2025: boosting South Africa’s tourism economy
The countdown to Meetings Africa 2025 has begun! With less than a month to go, excitement is building. Today, the Johannesburg Stock Exchange was busy with the Meetings Africa…
South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer
South African Tourism (SA Tourism) is delighted to announce the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025
De Lille appoints new members to South African Tourism board after mass resignations
Six board members quit in September after the minister announced a shake-up This content is restricted to registered users and subscribers. Get Your Free Account The Mail &…
Discover the allure of South Africa: Nature, business and culture
Tourists flock to the many wildlife reserves, while the attractive investment climate draws global business and investors
Celebrity Drive launch puts South African tourism in the spotlight
The primary objective of the Celebrity Drive campaign is to remind tourists of the country’s status as a top travel destination
Business tourism on the up, says De Lille
South Africa no longer purely marketed as a leisure destination, but as a country of choice for conferences and exhibitions
SA airlines get their wings
As they start recovering from the Covid-19 pandemic, FlySafair and SAA have launched new routes and are leasing additional aircraft
R174.5 million set aside to ensure safety of tourists
Minister Patricia de Lille said the country welcomed 4.8 million international and 18.8 million domestic tourists in the first six months of 2023
De Lille addresses SA Tourism shake-up: ‘Nobody’s indispensable’
The minister was speaking at Africa’s Travel Indaba, days after the acting chief executive of the country’s official national marketing agency resigned
New York city celebrates South Africa’s Freedom Day
‘On Freedom Day we commemorate our journey to freedom and democracy’