Slice of Life: ‘I felt that I had done my job’

I have always been interested in economic development and wanted to make a difference in people’s lives. But to develop the economy, one needs to invest in entrepreneurs, which is what the start-up that I work for aims to do. But it is an intimidating environment as most of the clients we approach are in the financial sector. And most of the time I am the only woman present at the meetings.

The start-up’s aim is to design trips for entrepreneurs who, for one week, give up their control to me. For that week, I will take high-powered individuals on a trip that will inspire them to expand their business, create partnerships and employ more individuals.

The first trip I led was a test. It was in October and we went to Helsinki, Finland, to look at the built environment — we were trying to see what smart cities looked like. We had a bunch of engineers, contractors and architects in a 15-person group. The trip was a kind of sabbatical for the entrepreneurs, to get them to think about the future of their businesses, and it was a success.

I remember looking around a boardroom and seeing people working together, finding insight from the talks and sessions they were in, and then I overheard how one entrepreneur was going to help another. Two of the entrepreneurs from that trip even landed a big tender when they returned to South Africa.

This was a moment of pride for me. I felt that I had done my job because I had helped to inspire people. — Shirley Moihloe (26), experience lead at En-novate, as told to Gemma Ritchie 


The Facebook group taking on South Africa’s white right

Online battle over the ‘white genocide’ narrative on social media has dangerous real-world consequences

Unions slam move to cut wage bill

Cosatu rejects job losses and a wage freeze for public servants, calling this ‘a declaration of war’

Press Releases

Scatec Solar begins another Upington project

SPONSORED Scatec Solar and partners have once again grid connected in the ZF Mgcawu District, and started early...

Over R400-m given to businesses since launch of three-minute overdraft

The 3-minute overdraft radically reduces the time it takes for businesses to have their working capital needs met

Tourism can push Africa onto a new path – minister

The continent is fast becoming a dynamic sought-after tourist destination

South Africa’s education system is broken and unequal, and must be fixed without further delay

The Amnesty International report found that the South African government continues to miss its own education upgrading targets

Business travel industry generates billions

Meetings Africa is ready to take advantage of this lucrative opportunity

Conferences connect people to ideas

The World Expo and Meetings Africa are all about stimulating innovation – and income