Altron reveals a new brand

JSE-listed Altron today unveiled a new brand that ushers in a significant shift, ensuring the company goes to market under a single identity, making it easy for customers to do business with the company.

“Our new brand brings with it a new culture of how we do business,” said Mteto Nyati, Altron group chief executive. “Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys, and we want our customers to experience us as trusted advisors.

“We believe in doing good business while doing good,” Nyati added. “The projects that we undertake with our customers are both intentional and transformational. Our choices are informed by the brand purpose of delivering innovation that matters.”

Zipporah Maubane

Zipporah Maubane, Altron group executive: marketing and investor relations, said: “Through our single brand identity we are removing the complexity experienced when engaging with the various businesses within the group. A single brand will improve the customer experience, providing them with a seamless process when procuring our end-to-end holistic solutions.

“With this new brand we are building on our heritage. With the way that the T plays out in the logo, we are putting stronger emphasis on technology since we have evolved into an ICT-focused company. It is simple, stands strong, and is easily recognisable and modern without any logo device. Above all, we are putting our people first. At Altron, we attract, retain, recognise and reward talent,” she concluded.

Altron will embark on an above-the-line marketing campaign to make its new brand known from August 5.

PW Botha wagged his finger and banned us in 1988 but we stood firm. We built a reputation for fearless journalism, then, and now. Through these last 35 years, the Mail & Guardian has always been on the right side of history.

These days, we are on the trail of the merry band of corporates and politicians robbing South Africa of its own potential.

To help us ensure another 35 future years of fiercely independent journalism, please subscribe.

Advertisting

In East Africa, the locusts are coming back for more

In February the devastating locust swarms were the biggest seen in East Africa for 70 years. Now they’re even bigger

Western Cape Judge Mushtak Parker faces second misconduct complaint

The Cape Bar Council says his conduct is ‘unbecoming the holding of judicial office’

‘My biggest fear was getting the virus and dying in...

South African Wuhan evacuee speaks about his nine-week ordeal

Border walls don’t stop viruses, but a blanket amnesty might

Why South Africa should consider amnesty for undocumented migrants in the time of the coronavirus outbreak.

Press Releases

The online value of executive education in a Covid-19 world

Executive education courses further develop the skills of leaders in the workplace

Sisa Ntshona urges everyone to stay home, and consider travelling later

Sisa Ntshona has urged everyone to limit their movements in line with government’s request

SAB Zenzele’s special AGM postponed until further notice

An arrangement has been announced for shareholders and retailers to receive a 77.5% cash payout

20th Edition of the National Teaching Awards

Teachers are seldom recognised but they are indispensable to the country's education system

Awards affirm the vital work that teachers do

Government is committed to empowering South Africa’s teachers with skills, knowledge and techniques for a changing world

SAB Zenzele special AGM rescheduled to March 25 2020

New voting arrangements are being made to safeguard the health of shareholders

Dimension Data launches Saturday School in PE

The Gauteng Saturday School has produced a number of success stories