Radical transparency and careful reputation rebuilding are crucial for detoxification
By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
The bulk of Sindiso Nyoni’s work involves brands. Making the concept translate is a tight balancing act
From social selling and greenwashing to downtrading, analysts outline 2022 trends for the retail sector
‘We want the people of the world to fall in love with South Africa’
Mr Price had a significant rise, while Tiger Brands had a phenomenal drop
A single brand will improve the customer experience
Experts are concerned that the selling of parallel imported goods may be hurting local business.
"Friendvertising" is the latest trick by marketers who want you to sell their brand.
A successful brand management strategy is one that makes people pay remarkably high prices for products that are inherently cheap to make.
As the banana splits and the monkeys come home to roost, a key debate is likely to be who owns the ANC brand.
