This Facebook server room in Swedish Lapland probably knows more about you than your neighbour does. Apples chief executive praised the European Union for its move to protect peoples privacy. (Jonathan Nackstrand/AFP)
Apple chief executive Tim Cook said on Wednesday that the United States needed a federal privacy law because companies were using personal information as a weapon against internet users to boost profits.
“We at Apple are in full support of a comprehensive federal privacy law in the United States,” Cook told a conference in Brussels.
Gossip, he said, had become a lucrative trade for the internet giants.
“Today that trade has exploded into a data industrial complex. Our own information, from the everyday to the deeply personal, is being weaponised against us with military efficiency,” Cook said.
“We shouldn’t sugarcoat the consequences. This is surveillance,” Cook said. “And these stockpiles of personal data serve only to enrich the companies that collect them.”
Unlike internet giants Facebook and Google, Apple’s business model does not rely on the collection and commercial use of its users’ personal data. The company mostly sells hardware, but also increasingly streaming, payment and storage services.
Data protection has become a global concern following breaches of personal data from tens of millions of internet and social media users.
Cook said a US privacy law should allow for personal data to be minimised and force companies to de-identify customer data or not collect this information in the first place.
Users should also have the right to know what data is being collected, for what purpose and to decide what collection is legitimate.
“Anything less is a sham,” Cook told the International Conference of Data Protection and Privacy Commissioners.
He applauded European Union work on the protection of privacy, especially its General Data Protection Regulation (GDPR) that took effect in May.
“We should celebrate the transformative work of the European institutions tasked with the successful implementation of the GDPR,” he said. “It is time for the rest of the world — including my home country — to follow your lead,” Cook said.
The European Commission welcomed Cook’s remarks, saying they indicated that the EU was on the right track in terms of data protection.
“If companies like Apple commit to taking data protection issues seriously and discovered this is something that the consumer wants, then I think that this confirms once more that Europe got it right with the GDPR,” commission spokesperson Margaritis Schinas told reporters.
Speaking on video, Facebook’s chief executive, Mark Zuckerberg, told the conference his company had much work ahead to improve security following the Cambridge Analytica scandal.
“We share the values behind GDPR,” Zuckerberg said. “This year, we learned from issues we faced, and we dramatically restricted the information people can share with developers when they install apps.
“We’ve reduced the ways advertisers can target ads. And we’re building a tool so people can clear their history of all browsing activity off Facebook.”
Facebook was hit early this year by a scandal about the harvesting its users’ data by Cambridge Analytica, a US-British political research firm, for the 2016 US presidential election.
Another scandal followed months later. On October 3, in the first major test of the GDPR, Ireland’s data protection authority launched a probe into a security breach at Facebook in September that exposed 50-million accounts. — AFP