BREARD Foundation

Bpahumze Rubuluza is the 49-year-old director and founding member of the BREARD Foundation, a non-profit organisation that focuses on education and economic upliftment in rural communities in the Wild Coast area of the Eastern Cape. The business is focused on empowering coastal communities through tourism and unusual travel concepts.

“We have created the ‘Hike & Home’ concept which has two objectives,” explains Rubuluza. “The first is to promote the area as a world-class tourism attraction, showcasing its beauty and biodiversity. The second is to promote the home-stay concept as a viable alternative to further developing new establishments.”

The Hike & Home concept also provides rural homeowners with an income and any further profit made from the hikes is used to support local schools with maths and science laboratory kits as well as tutoring services.

“It was the paradox of seeing people living among the most beautiful parts of South Africa, but in abject poverty,” says Rubuluza. “We thought we could leverage the economic potential of the area to help the communities and fund the schools programme. We registered our non-profit in 2012 and soon organised annual career expos in the area.”

Rubuluza is one of the organisers and porters of the hikes when they take place, sometimes taking on the role of tour guide. He derives immense satisfaction from seeing the direct financial benefits affect the home-stay hosts, the fascination of the hikers and the trickle-down benefits to the education of rural learners.

“We partner with rural people that are in tourism, encouraging them to use their homes to accommodate up to 20 guests at a time,” concludes Rubuluza. “We treat visitors to the experiences of these homes, including basic accommodation and local meals. This type of tour is perfect for people who love hiking but aren’t keen on camping. We also provide porters so they can ‘slackpack’ their way along the route without carrying their backpacks.”

The attractions along the route are world-class, the experience genuinely remarkable, and the social impact extraordinary.

Keep the powerful accountable

Subscribe for R30/mth for the first three months. Cancel anytime.

Subscribers get access to all our best journalism, subscriber-only newsletters, events and a weekly cryptic crossword.

Tamsin Oxford
Tamsin Oxford
I am a professional editor, journalist, blogger, wordsmith, social junkie and writer with over 19 years of experience in both magazine publishing and Public Relations.

Related stories

WELCOME TO YOUR M&G

Already a subscriber? Sign in here

Advertising

Latest stories

The Blue Train’s great Gupta voyage – and the whistleblower...

In 2016, Prinsloo sounded the alarm about the hazardous condition of the Blue Train and free trips being offered to friends of Transnet executives, including the Gupta family and Duduzane Zuma.

Provincial political jostling is in full force as the ANC...

There will be losers and winners as the provinces prepare for their elective conferences and slates are sealed. Find out who is trading.

It’s a Khaltsha thing: Khayelitsha’s growing middle class

In a few years the township will ‘disappear’, and Khayelitsha will become a city, believes one local entrepreneur

Locust fighters in a losing battle in the Nama Karoo

Expert calls for a radical rethink of how South Africa manages brown locust outbreaks.
Advertising

press releases

Loading latest Press Releases…
×