Slice of life: A push towards my ambition

I’ve wanted to be known as the best publicist of all time for at least the last seven years — going back to when I was 19. I enjoy getting the word out and influencing creative conversations. When I worked with record label Ambitiouz Entertainment, as a public relations liaison, I was introduced to artists like Sjava, A-Reece, Amanda Black and Emtee. Little did I know that these people were becoming stars because of me; I helped build them.

Then I started getting a lot of requests to represent artists and brands. I rejected them because I didn’t think I could do that on my own. I was scared of doing my own thing. I mean, how would I start my own business? How would I pay my bills? Would I be able to pay for my car?

That kept me at Ambitiouz. But then Sibu Mabena got in touch with me. She runs a communications agency that manages musicians, influencers and writers. For some reason she wanted to collaborate with me. The project needed my undivided attention for 24-hours a day, but I couldn’t do that while working for my previous employer. That was my green light. I had to leave Ambitiouz to pursue this. I needed that push.

So far so good. It hasn’t been more than two months but my clientele already includes Yfm, Nomuzi Mabena, Patoranking, K.O, Shekinah, and Gemini Major.

— Public relations specialist Kgadi Mothotse (26)

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Zaza Hlalethwa
Zaza Hlalethwa
Zaza Hlalethwa studies Digital Democracy, New Media and Political Activism, and Digital Politics.

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