Although Google's motto is "don't be evil", the setting couldn't more closely resemble a Bond villain's lair. Amid rolling English countryside in the county of Hertfordshire, a country house hotel is playing host to the company's Zeitgeist conference.
Some technology boffins predict that the way we watch television will change irrevocably. Technology has already turned huge international industries upside down. When the peer-to-peer file sharing service Kazaa appeared, it sent music companies into a panic. Kazaa was followed by the internet phone service Skype, which quickly attracted millions of users and was sold to eBay for £1,3-billion.
Heads or tails? The editor-in-chief of the Silicon Valley bible Wired, and the man who has written the clearest explanation yet of the shift from the one-size-fits-all, mass-media world to a diverse, complex world of millions of niches, is keeping both options covered.