Farmers squeezed by big retailers

Consumers want lower prices and retailers want their margins. This relationship is forcing producers into a very difficult position which could lead to a decline in the number of farmers. 

In theory, retailers pushing for low prices gives the end consumer an advantage, but from the farmers’ perspective it leaves them at the losing end of the supply chain, according to Nishlen Govender, a portfolio manager at Citadel Investment Services.

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Anathi Madubela
Anathi Madubela is a business journalist with a keen interest in the retail sector.

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