Mail & Guardian
Mail & Guardian
Matthew Buckland

Creator

Matthew Buckland

Guest Author

Thinking ahead: Matthew Buckland on breaking digital ground

A pioneer’s path in the blogsphere

In the mid-2000s, Matthew Buckland took over the M&G’s website, and gave it a new lease on life. First, though, he had to fight an ownership battle

The unwavering persistence of entrepreneurs

We have all the resources we need to create entrepreneurs. Believe in your idea, but most importantly believe in yourself, writes Matthew Buckland.

App

App, app and away

<b>Matthew Buckland</b> spoke to <i>Wired</i> publisher Chris Anderson about how technology, social media and the internet are evolving.

Online ads: Don’t be chicken

Local media planners wary of online advertising should consider emigrating to Afghanistan where the pace of technology will be slow enough for them, writes Matthew Buckland.

SA journalists embrace blogs

Some big-name media professionals have recently taken to blogging. Matthew Buckland reports.

Newspapers face pricey future

Matthew Buckland predicts that newspapers of the future will be luxurious, pricey items.

Gimme some link-love

The fundamental art of linking is something online media could learn from the blogosphere, writes Matthew Buckland.

Upwardly mobile

Content on cellphones is the killer apparatus and online publishers should beware, writes Matthew Buckland.

Online ads: What’s working?

Online advertising as we know it is crude. But it is entering a new era of sophistication, writes Matthew Buckland.

Decline of the Homepage

Matthew Buckland says online publishers should start treating every web-based article as if it is a "mini-homepage".

Magazines slow to embrace online

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world, writes Matthew Buckland.

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it is here, says Matthew Buckland.

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions- branding is important too, writes Matthew Buckland.

Battle of the Business sites

Matthew Buckland says competition in the online financial news industry is heating up.

Why can’t we all just get along?

The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.

Blog off

Matthew Buckland on the online trend where every man and his blog are joining in on the writing game.

Roll on broadband

The British are spending more time online than watching television. Can South Africans ever match this trend, asks Matthew Buckland.

Online is no ‘threat’

Matthew Buckland tells us why media bosses should ditch their internet paranoia and start cashing in.

The people have written

Since blogs have made their way into the general population’s consciousness, big media have been trying to work out how to get a slice of the action. Now Johnnic has its own…

Web 2.0 a Poo Sandwich?

Some say "Web 2.0" is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful.