Mail & Guardian
Mail & Guardian
Nadia Hearn

Creator

Nadia Hearn

Investing in both branding and marketing is likely to boost business. Photo: Daniel Acker/Bloomberg/Getty Images
BRAND

Why it’s vital to know the difference between branding and marketing

Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth

  • Nadia Hearn
3 min read