Mail & Guardian
Mail & Guardian
SISA NHLABATHI

Creator

SISA NHLABATHI

Vodacom demonstrates that anchoring identity in the physical world still matters. Photo: File
BRANDING

Your Vodaship: No brand loves itself quite like Vodacom

The company’s pervasive self-branding, from its corporate park to its physical address, is a masterclass in brand immersion, shaping consumer loyalty and perception

  • SISA NHLABATHI
5 min read