Mail & Guardian
Mail & Guardian
Count Frédéric Chandon de BriaillesIn the news
FORMULA 1

Formula 1's luxury makeover is about more than champagne

Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's…

  • Lesego Chepape
2 min read