Missed opportunities abound when brand communications take place only in English, the home language of just 9.6% of the population
By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
It is the aspect of redistribution, reconfiguration and reallocation of work, budget and spend on suppliers and service providers in the industry that has evidenced serious inertia
They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products
A visit to the cinema in a pandemic reveals that there aren’t any audiences to watch the ads
From Leo to Rassie to Mourinho, the art of the endorsement commercial is in laughably bad shape
Governments, philanthropists, Big Tech, readers and media houses themselves must work together to ensure the sustainability of the media ecosystem
White-owned advertising agencies need to change, but fundamentally, projects aimed at black people need to be given to agencies that are black-owned or have at least demonstrated that they understand the market
These three common responses to racism must be deconstructed until something … clicks
Publications have cut salaries and frozen posts in a bid to survive the disease, but most owners failed to take appropriate steps when problems emerged in the late 1990s
The restaurant’s guilt free dining experience is laced with a disconcerting diet culture message
The founder tells of how he went from walking Jozi’s streets for work to running a media house