Branding
latest news & developments
Anathi Sidali
Anathi Sidali, 35, believes the most powerful stories are not only told — they are strategically built. At the intersection of broadcasting, branding and digital innovation, he…
The poisoned chalice: How RBM’s ‘political protection’ became a brand liability
Radical transparency and careful reputation rebuilding are crucial for detoxification
Your Vodaship: No brand loves itself quite like Vodacom
The company’s pervasive self-branding, from its corporate park to its physical address, is a masterclass in brand immersion, shaping consumer loyalty and perception
The ‘unbranding’ of parties has political consequences
Colours, logos and slogans are losing power in the Age of Personalities – and social media
Why it’s vital to know the difference between branding and marketing
Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth
In the bag: Artist Cinthia Sifa Mulanga, Gucci and Princess Diana
Congolese-born, South Africa-based artist Cinthia Sifa Mulanga collaborated with Italian luxury fashion brand Gucci in a tribute to the late Princess Diana
The Portfolio: Sindiso Nyoni talks brands, values and nostalgia
The bulk of Sindiso Nyoni’s work involves brands. Making the concept translate is a tight balancing act
ByLwansta: Walking in the shadow of DOOM
Rapper, producer, designer and ardent DOOM fan ByLwansta shares the influence the masked villain had on his craft
The pros of Myself (Pty) Ltd
"I’ve been using a company name and have played with the idea of talking to clients about “us here at the office”… but I’ve realised it’s just me. "
Transparency in the age of oversharing
Chief executives can make or break a brand
Q&A with Moshopyadi Hannah Heil of Reputation House
It’s absolutely vital to know what drives the reputation of the industry one is in
ANC take heed: Even big brands die if they abandon their founding values
The brand of South Africa’s ruling party, the 104-year-old ANC, is in serious decline. The party needs to act decisively to stop this.
Will Trump trash Brand America?
US President Donald Trump could tip his country’s global image back into the negative if he continues to spout his campaign rhetoric.
Vodacom turning red
One of those brand promises Vodacom is making right now is that its colour change also signals positive change elsewhere.
It’s a brand new world, baby
A successful brand management strategy is one that makes people pay remarkably high prices for products that are inherently cheap to make.