cocacola

Multinationals have paid a king’s ransom for their right to sponsor the Olympics and they are scanning the horizon for ambushes as they drive the marketing bandwagon towards Beijing.

By Robert Woodward

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Article

/ 3 June 2008

China vows to crack down on ambush advertising

Beijing promised on Tuesday to fight ambush advertising during the Olympic Games that threaten official sponsors, saying organised groups of spectators wearing competing brand logos would not be allowed. McDonald’s, Coca-Cola and other sponsors paid tens of millions of dollars to link their names with the Beijing Olympics.

By Henry Sanderson

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Article

/ 23 April 2008

Olympic protest movement turns sights on to sponsors

The linked rings on every Chinese Coke bottle and the leaping athletes on each McDonald’s paper bag testify to the power the world’s biggest corporations believe this summer’s Olympics wields. But having spent huge sums, the companies sponsoring the Games are about to find themselves the targets of a new war on China’s human rights record.

By Staff Reporter

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Article

/ 28 March 2008

Olympic torch’s unflattering glare

As a small group of pro-Tibet demonstrators briefly disrupted the ceremonial lighting of the Olympic torch in Athens this week, they were underlining a central truth concerning the world’s greatest sporting festival: it tends to hold up a mirror to the face of its hosts and the result is not always flattering.

By Richard Williams

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Article

/ 12 February 2008

Eish! Celine Dion keeps promise to Mandela

After a five year contract that kept her in Las Vegas, pop diva Celine Dion is keeping a promise she made to former South African president Nelson Mandela by kicking off her world tour in South Africa, she said at a press conference in Johannesburg on Tuesday.

By Staff Reporter

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Article

/ 31 January 2008

Stunts, dancing — and cars

A game of soccer between cars. A troupe of cars performing ballet. Unbelievable as it may sound, these were some of the events that thrilled audiences at last year’s MPH car show. Now, MPH 2008 ”Live Motoring Theatre” has arrived in South Africa for a second year.

By Zahira Kharsany

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Article

/ 21 November 2007

Hawkers claim their right to piece of World Cup pie

Lazarus Tlhahane (69), a grandfather seven times over, is hoping to be adopted. He owns one of the 15 makeshift stalls that have sprung up across the road from the Soccer City stadium in Soweto. From his stall Lazarus serves up plates of pap and stew to some of the site’s 1Â 600 construction workers.

By Clare Byrne

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Article

/ 7 November 2007

Top sponsors drop Nelson Mandela Invitational

Soft-drink giant Coca-Cola, broadcaster SuperSport and the Octagon group of companies have withdrawn from the annual Nelson Mandela Invitational golf tournament. The three companies said in a joint statement on Wednesday they believed their continued participation in the tournament would be ”inappropriate”.

By Staff Reporter

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Article

/ 28 September 2007

Da Gama takes helm at Bucs

In the 1980s an unknown midfielder-cum-striker, Owen da Gama, came off the bench for Moroka Swallows to score in a 2-1 victory in the Soweto derby against Orlando Pirates. Little did he know then that he would one day be the Bucs’ head coach.

By Lucky Sindane and Fikile Ntsikelelo Moya

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Article

/ 13 September 2007

You can be a banker to the world’s poor

Fuelled by last year’s Nobel Prize for a man nicknamed ”banker to the poor”, microlending to small businesses in the world’s poorest countries is booming as individuals discover they can be their own mini World Bank. And you don’t have to be Bill Gates to get in on the act.

By Claudia Parsons

South Africa’s most-respected companies

For sponsors, Games were money well spent

It’s official. I am a diabetic

The big firms that prop up Zim

Olympic sponsors steeled for ambush

China vows to crack down on ambush advertising

Olympic protest movement turns sights on to sponsors

Olympic torch’s unflattering glare

Eish! Celine Dion keeps promise to Mandela

Stunts, dancing — and cars

Hawkers claim their right to piece of World Cup pie

Top sponsors drop Nelson Mandela Invitational

Da Gama takes helm at Bucs

You can be a banker to the world’s poor

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