Fragrance manufacturers claim their products can lure the opposite sex. The secret behind allure, is little more subtlety writes Tammy Violet Frazer.
In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.
The time has come for consumers to question what exactly is in the products they habitually replenish, writes Tammy Violet Frazer.
Fragrances especially natural scents, which are more subtle and nuanced than chemicals – smell different on different skins because of skin chemistry.
"A fragrance is a framed story, and sometimes how that story is told is as important as the juice itself," writes perfumer Tammy Violet Frazer.
“Dissonance”, “counterpoint” “Sillage”… perfumer Tammy Violet Frazer talks us through some perfume lingo.
Tammy Violet Frazer writes about the powerful link between smell and memory.
"The shape, style and colour of a perfume bottle plays a vital part in your attachment to a fragrance," writes Tammy Violet Frazer.
Perfumers should seize the essence of the notes to construct a story that will be pushed through every available marketing and advertising channel.
Formulating a fragrance is made more complicated by the complexity of sourcing raw material for the final scent.
Apt descriptive prose, comparisons and personal truths from perfume aficionados are what drive the purchase of perfume online.
A house scent can make guests feel immediately at ease, but it can be dangerous if not executed properly.
The creation of perfumes is informed by scientific research into smell and memory, but also by art and literature.
We should be investing in local technology, otherwise the only winners are logistics companies that transport our precious natural resources away.
An African hand helping to preserve a fragile and dignified business – rose harvesting.
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/ 28 September 2008
Hadley Freeman meets the authors of an intelligent and funny guide to the intangible world of fine fragrance.