What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab has become a pioneer in probiotic biotechnology for fashion care, leading international collaborations with names like New Balance, Nike, and Dior. In this conversation, Farah reflects on […]
This new range aims to break barriers and challenge stereotypes about what being African means
A new book goes into the background and the hype around this footwear fashion
New Balance is more than a flavour of the month shoe. To some it’s hype, but historically is the connoisseur’s shoe.
Casual Luxe is all about making a quiet, subtle statement. From sporting collabs that only a few are in the know of, to alternative logo styles, lowkey luxury speaks volumes of its wearer.
Theo Baloyi, motivated by his love for sneakers and his goal of reducing unemployment, founded Bathu in 2015. He shares his transition from corporate employee to entrepreneur
Teekay Motla and Katlego Mokale of Sneaker Content chat to Sarah Smit and Lineo Leteba about the growing sneaker flipping industry
Enthusiasts have fuelled an expanding bubble in high-priced sneakers, often limited-edition collaborations between big names in sportswear and fashion