From local concept to global force: Sneaker Lab’s journey with founder and CEO Jo Farah
/ 6 October 2025

From local concept to global force: Sneaker Lab’s journey with founder and CEO Jo Farah

What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab has become a pioneer in probiotic biotechnology for fashion care, leading international collaborations with names like New Balance, Nike, and Dior. In this conversation, Farah reflects on […]

Objects of Desire
/ 24 June 2022

Objects of Desire

Casual Luxe is all about making a quiet, subtle statement. From sporting collabs that only a few are in the know of, to alternative logo styles, lowkey luxury speaks volumes of its wearer.