Unhappy customers make for an unsuccessful business and, ultimately, an unsuccessful country.
Companies who cannot manage a crisis are less likely to regain public trust.
Managing corporate reputation is big business and from public relations firms to strategic advisors, there is no shortage of experts on the subject.
Corporate reputation is supposed to be completely integrated into the way companies approach their business strategy.
Companies trading in finance, food, drink, clothes and mobile communication are all at the top.
When it comes to corporate reputation, companies have strategies and processes to ensure that they stay on the right side of stakeholder opinion.
Experts agree that reputation risk is now higher than ever before and will increase even further.
Hard earned reputations pay off for top-rated companies.