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Mzansi Unicorns: Hope is our biggest export: With Lebo Rasethaba – Podcast episode 6
Mzansi Unicorns is a podcast spotlighting exceptional South Africans making a global impact across culture, business, sport, and social change.
What the alcohol and advertising industries get away with
I know this because I once worked in advertising. Ad campaigns focus on making alcohol feel aspirational – like proper men, in the right class, feminine, successful, confident,…
Alcohol adverts see young black people only as a market
Teenagers to 35-year-olds are being sold a fantasy in a bottle – one of glamour and black excellence
G20 must act to stop greenwashing by fossil fuel companies
Misleading marketing allows companies such as Astron Energy, BP, Engen, Sasol, Shell and TotalEnergies to avoid taking measures to address the climate crisis
Rooting brand creativity in South African culture
Missed opportunities abound when brand communications take place only in English, the home language of just 9.6% of the population
Represent the under-represented by championing who we as South Africans truly are
By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless
Advertisers must be punished for spending only 2% at black agencies
It is the aspect of redistribution, reconfiguration and reallocation of work, budget and spend on suppliers and service providers in the industry that has evidenced serious inertia
Black women get raw deal in adverts
They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products
Digital advertising spend is better bang for buck
A visit to the cinema in a pandemic reveals that there aren’t any audiences to watch the ads
Screen Grab: Where were Messi’s friends when the chips were down?
From Leo to Rassie to Mourinho, the art of the endorsement commercial is in laughably bad shape
World Press Freedom Day: When journalism is threatened, democracy is at stake
Governments, philanthropists, Big Tech, readers and media houses themselves must work together to ensure the sustainability of the media ecosystem
South Africa’s advertising industry has a long way to go
White-owned advertising agencies need to change, but fundamentally, projects aimed at black people need to be given to agencies that are black-owned or have at least demonstrated…
Eusebius McKaiser: Arguments to challenge your inner racist
These three common responses to racism must be deconstructed until something … clicks
The writing was on the wall for SA newspapers long before Covid-19
Publications have cut salaries and frozen posts in a bid to survive the disease, but most owners failed to take appropriate steps when problems emerged in the late 1990s
Clenergy restaurant says you are what you eat
The restaurant’s guilt free dining experience is laced with a disconcerting diet culture message