Mail & Guardian
Mail & Guardian

Ahmed Tilly

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As the chief creative officer of advertising agency FCB Africa, Ahmed Tilly is of the belief that black professionals in the industry have to show up and fight harder for the industry to transform. Photo: Oupa Nkosi
ADVERTISING INDUSTRY

Inside advertising: A Q&A with Ahmed Tilly

As a part of the series on the advertising industry, Zaza Hlalethwa spoke to the chief creative officer of FCB Africa about transformation.

  • Zaza Hlalethwa
8 min read
Rewrites: Creatives in the ad industry like Thembalethu Msibi believe that although advertising can transform, it’s primary role is to serve the demands of white clients. Photo: Oupa Nkosi
ADVERTISING INDUSTRY

Ads out of touch with audiences

Black peoples’ lived experiences need to be at the heart of campaigns

  • Zaza Hlalethwa
7 min read