Sponsorship
latest news & developments
Formula 1's luxury makeover is about more than champagne
Formula 1 is increasingly selling luxury, a shift prominently displayed at the 2026 Belgian Grand Prix. Moët & Chandon, in its second year as title sponsor under LVMH's…
FIFA’s respectful evolution: Honoring faith on the global stage
FIFA has implemented a significant policy change, ensuring that Man of the Match trophies and award backdrops are free of alcoholic branding. This move respects the religious…
Stripes, swooshes get the boot at Afcon’s kit contest
The battle for Africa’s national shirt market has taken a new turn, with some of the raciest designs coming from continental brands
Gambling sponsorship for Premier League clubs to change
Front-of-shirt sponsorship deals with gambling companies will cease from 2026/27 onwards
Screen Grab: Where were Messi’s friends when the chips were down?
From Leo to Rassie to Mourinho, the art of the endorsement commercial is in laughably bad shape
Young academics need mentors and sponsors
New lecturers and researchers need guidance on achieving targets, or risk being thrown into the deep end without being taught how to swim
Development football’s icky years
Where do you sign up to make a living doing what comes naturally on the playground.