A delay in implementing these impractical regulations is necessary to ensure a smooth and effective transition, and public awareness and consumer education programmes are required
There aren’t billboards for cocaine, heroine and nyaope, which might be less addictive than sugar
Access a gigantic pool of millions of digital users via the advertising marketplaceÂ
A visit to the cinema in a pandemic reveals that there aren’t any audiences to watch the ads
Marketing experts need to apply the human behaviour-change techniques they have mastered to convince everyone to start looking after the Earth
White-owned advertising agencies need to change, but fundamentally, projects aimed at black people need to be given to agencies that are black-owned or have at least demonstrated that they understand the market
This is a time when serious journalism is required, ensuring that voters are kept informed
Unorthodox creative Festus Masekwameng blasted his way into a closed industry
As a part of the series on the advertising industry, Zaza Hlalethwa spoke to the chief creative officer of FCB Africa about transformation.
The government plans to ‘punish’ newspapers that paint it in a negative light by withholding advertising revenue.