/ 21 January 1999

e.tv GOES 24-HOUR

THE MANAGEMENT of e.tv on Wednesday rejected as unfounded reports that the station is in disarray and said it is comfortable that it has exceeded its licence conditions in some areas. The private free-to-air broadcaster will begin a 24-hour programming schedule on February 1. At a briefing announcing the expansion, e.tv CEO Jonathan Procter said: “e.tv is here to stay and will be on air as long as we want it to be on air.” Procter noted a deal with Sony over December which will give e.tv access to large amounts of world television content.