THE Golden Lions senior rugby side will simply be called “the Lions” this year, according to a Golden Lions Rugby Union statement made on Wednesday. Notwithstanding the existence of the British Lions, the name change will go ahead, while a major sponsor has been collared in the form of clothing discounter Mr Price. The new “strong and focused” identity is thought likely to contribute to the long-term development of the brand. A new arrangement with the Gauteng Cricket Board will see season ticketholders to either code being offered complimentary tickets to selected games in the other. The Lions will be coached by former All Blacks man Laurie Mains this season.