THE country’s leading internet marketing specialists have announced the formation of the South African branch of the US-based Internet Advertising Bureau. Ronan Langford, MD of Real Media Africa, says that IAB SA will act as a collective voice representing companies engaged in selling advertising in internet-based media in South Africa and internationally. It aims to provide an industry-wide view of key developments about Internet advertising and interactive media. The IAB is supported by more than 500 member organisations in the US, Canada and Europe.