Media owners liase/present their requirements to marketers. The portion of
these requirements that is included in the fee will then be negotiated.
Issues such as what is required for marketing/placement decisions vs.
editorial would need to be debated.
Each medium is likely to end up with a different fee/levy.
All modules must be designed so that fusion between modules can take place.
In determining the common elements of research, the big media types/owners
should be given greater priority e.g. the number of television questions
should be more than those for the internet.
High level involvement by senior members representing key stakeholders is
a prerequisite.