Table costing analysis

Medium

General cost

Potential

3×12 billboard, entrance to Joburg International.

R55 000/month

2 339 688 airport users per month*

9×6 billboard, entrance to the

carpark, JIA.

R44 000/month

2 339 688 airport users per month*

3×12 billboard, Cape Town

R33 000/month

969 922 airport users per month*

3×12 billboard, Durban

R41 800/month

523 539 airport users per month*

M1 and N1 sites, depending on the

R20 000 to R35 000/month

2 970 000 road users per month*

3x6m citilite

Rivonia

.

R20 000 (including production)

759 000 road users per month*

Sites in outlying areas.

R3 000-R5 000/month

775 500 road users per month*

You

,

 

R30 210

2.134-million readers (SAARF AMPS

Huisgenoot

,

R45 630

2.167-million readers (SAARF AMPS

Drum

,

R23 360

1.777-million readers (SAARF AMPS

Star

,

R33 408

649 000 readers (SAARF AMPS 2003A)

Beeld

,

R20 097

339 000 readers (SAARF AMPS 2003A)

Jacaranda 94.2,

6-9am

R6 120

601 000 listeners – nett audience, weekdays 6-9am (SAARF RAMS 2003A)

94.7 Highveld

6-9am

R7 784

491 000 listeners – nett audience, weekdays 6-9am, (SAARF RAMS 2003A)

SABC 3, 30 seconds, in the

7pm

R21 000 (Monday-Friday)

715 000 (ave.

e.tv

,

7pm

R20 000 (Monday-Friday)

802 000 (ave.

SABC 2, 30 seconds, in the

7pm

R50 000 (Afrikaans) (Monday-Friday)

1.254m (ave.

audience, TAMS 1-19 October 2003)

 

*Note that potential

audience figures for outdoor are not derived in the same rigorous way as is the

AMPS, RAMS and TAMS data. Figures quoted are just an indication, based on

traffic counts and opportunities to see, and cannot be compared person for

person to other media consumption figures.