/ 23 April 2004

Face of the past

The Face, the ultra-cool pop culture magazine that helped shape many trends of the 1980s and 1990s, is being closed because of poor sales, its publishers said on Friday.

The British monthly, which launched in 1980 and stood out with its edgy take on music and fashion, suffered a sharp decline in circulation in recent years. Attempts by owner Emap PLC to sell it failed.

The last issue appeared two weeks ago.

“Despite initial interest from a number of different parties, we have been unable to secure a suitable buyer for The Face and have therefore decided to close the magazine,” a spokesperson for Emap said.

The Guardian reported in March that Emap was understood to have received approaches from two groups potentially interested in acquiring The Face, but the outlook was gloomy.

Jason Donovan, pop singer and a former star of Australian soap Neighbours, was rumoured to be fronting a consortium preparing a bid for the title.

The Face was never a mass-market publication, but at its peak it sold more than 70 000 issues each month, The Guardian said. In recent years circulation had dropped to about 25 000.