South Africa’s largest retail banking group, Absa, is to reward more than 700 long-term customers who have been with the bank for 50 years or longer. The bank, which is being taken over by United Kingdom banking group Barclays in a deal worth about R33-billion — the biggest foreign direct investment in South Africa’s history — says the rewards are part of the bank’s efforts aimed at keeping customers satisfied.
According to Rodger Dunn, managing executive of Absa retail banking services, the group has worked particularly hard to ensure its seven million customers are satisfied and has put in place a number of programmes to immediately rectify any service problems.
The “Absa Actionline”, for example, offers customers the opportunity to complain via telephone, correspondence, fax or e-mail and customers can also submit complaints directly to the group chief executive. Performance and service levels are continually monitored and staff members are remunerated accordingly, he says.
According to Business Day, the customers will be rewarded with “long-service award certificates”. – I-Net Bridge