/ 12 October 2006

SABMiller launches chocolate beer

Global brewing giant SABMiller is to launch an innovative chocolate beer, brewed with six different malts, including a dark chocolate malt. The launch is in line with the group’s continuing efforts to develop its specialist beer portfolio.

Under the name Frederick Miller Classic Chocolate Lager, the beer has been developed after extensive research by SABMiller’s United States subsidiary, Miller Brewing Company, and will launch in the US in time for the important Christmas

season.

The brewing process, incorporating cacao nibs for an authentic taste, returns to original brewing methods used by Miller Brewing’s founder Frederick Miller in 1855 and marries this with the latest innovations in brewing to produce the most complex chocolate taste to date, SABMiller said on Thursday.

Dr David Ryder, who is vice-president of brewing, research and quality assurance for the Miller Brewing Company, said: ”Given that chocolate can have literally hundreds of flavour nuances, to develop a beer which bursts with chocolate flavour is incredibly difficult. We believe this lager has the most complex chocolate taste currently on the market. Its intense flavour, without the heaviness of other dark beers, is also a distinctive feature which will appeal to both men and women alike.” – I-Net Bridge