How green is your Valentine?

How green is your St Valentine’s Day bouquet? Are you, for example, thinking about indigenous proteas as the environmentally friendly option?

Fynbos is South Africa’s floral fashion of the moment — a proudly South African product that creates jobs and, you might think, helps conserve the Western Cape’s unique plant kingdom.

And it doesn’t carry the heavy carbon footprint of cut flowers that have travelled thousands of kilometres by plane. Tulips from Amsterdam are a definite no-no.

But beware. Green activists warn that the bargain fynbos bouquet you bought from the store on the corner might hide an ugly truth.

Because of its current popularity, illegal harvesting of fynbos species is taking place on a massive scale, with freelancers venturing into the veld, stripping plants and selling the flowers to middlemen for a song — with no benefit to the environment or local communities.

“People pick all the fynbos and it ends up in a shop being sold for about R25,” said Frieda Lloyd, business developer for Flower Valley, a wild-harvested fynbos business that sells flowers locally and in the United Kingdom.

Lloyd said that her company tried to harvest wild flowers sustainably, ensuring that fynbos species grew stronger in the following season. “Just tripping into the veld without permission or a plan is not sustainable, as it puts a lot of pressure on various species,” she said.

Flower Valley receives contracts from farm owners to harvest on their farms, placing an obligation on the landowners to care for the fynbos under their stewardship and provide jobs for locals.

Flower Valley has a partnership with Cape Nature and has launched a sustainable label, Fynsa, that will be available in Pick n Pay stores on February 14. The British chain store Marks & Spencer, for example, makes extensive use of the Fynsa tag.

Lloyd said a fynbos bouquet should cost at least R50 if it has been sustainably harvested or bought from one of the Cape’s protea farms. Environmentalists have come to realise that putting a hefty price on flowers can contribute to their conservation.

The Cape Floral Kingdom is threatened by habitat loss and climate change. The other environmental snag is that flowers available from a local vendor may look like proteas and even smell like them, but may not be the real thing.

Lloyd warned against a new trend where vendors were importing cheap Australian proteas, called waratahs, either as seeds or plants, which might be illegal in terms of South Africa’s strict agriculture importation laws.

“It is seen as a funky protea, with a bit of a ragged-cut look. But it could do South Africa’s biodiversity a lot of damage as an alien plant,” she said.

In contrast with Europe most other popular flower types are locally grown in South Africa, meaning that they carry a small carbon footprint. But as there is little environmental consciousness in the country, many have been reared using pesticides and unsustainable farming practices.

Flower shops contacted by the Mail & Guardian this week insisted it was almost impossible to calculate the green pedigree of flowers and none of them could say whether they were sourced from a sustainable farming operation.

The only pointer might be a label indicating the flowers were cultivated using organic methods.

A flower shop owner in Randburg objected: “No one has ever asked me about the environmental history of the flowers. Price matters. Of course I won’t go out and look for ungreen flowers, but hardly anyone in the industry really focuses on this.”

We make it make sense

If this story helped you navigate your world, subscribe to the M&G today for just R30 for the first three months

Subscribers get access to all our best journalism, subscriber-only newsletters, events and a weekly cryptic crossword.”

Yolandi Groenewald
Yolandi Groenewald
Yolandi Groenewald is a South African environmental reporter, particularly experienced in the investigative field. After 10 years at the Mail & Guardian, she signed on with City Press in 2011. Her investigative environmental features have been recognised with numerous national journalism awards. Her coverage revolves around climate change politics, land reform, polluting mines, and environmental health. The world’s journey to find a deal to address climate change has shaped her career to a great degree. Yolandi attended her first climate change conference in Montreal in 2005. In the last decade, she has been present at seven of the COP’s, including the all-important COP15 in Copenhagen in 2009. South Africa’s own addiction to coal in the midst of these talks has featured prominently in her reports.

Related stories


Already a subscriber? Sign in here


Latest stories

Stalin’s reign of terror foreshadows Putin’s hold on Russia

Vladimir Putin’s assault on Ukraine has accelerated Russia’s slide towards totalitarian rule.

Lesufi comforts schools where three brothers died after drinking an...

Gauteng MEC of education Panyaza Lesufi assured those affected by the deaths that they are not alone

Former Transnet chief executive Siyabonga Gama and others granted bail

Gama, Eric Wood, Garry Pita, Phetolo Ramosebudi and Daniel Roy appeared before the Palm Ridge magistrate’s court on charges of fraud, money laundering and contravention of Public Finance Management Act

OPINION | Thabo Mbkei reflects on the African Union, Africa...

Thabo Mbkei reflects on the African Union, Africa Day and his foundation

press releases

Loading latest Press Releases…