Beatles ‘coming to Apple’s iTunes’

The Beatles on Apple’s iTunes? Let it be.

The Fab Four’s music is expected, finally, to be available for sale at Apple’s online music store, a source said after the consumer electronics giant signaled a major announcement about iTunes set for Tuesday — igniting a frenzy of speculation.

The source familiar with the matter told Reuters that Apple has struck a deal to bring the Beatles’ catalog to iTunes, but the source would not elaborate.

The Beatles — arguably the most famous band of all time — have been the most prominent hold-out from the iTunes Store, the world’s number one music retailer, and rumours about an agreement with Apple have circulated for years.

EMI Group, the Beatles’ record label, declined to comment. Apple also declined comment on the news, first reported by the Wall Street Journal.

On Monday, Apple gave over the entire front page of its website to tease an announcement scheduled for 3pm GMT on Tuesday, but gave few decipherable clues.

“Tomorrow is just another day. That you’ll never forget,” the message read.

The company usually hosts a media event when it wants to unveil a major new product or service, but Tuesday’s iTunes announcement will be made online, which only added to the initial mystery.

The Beatles were at the forefront of a worldwide “British Invasion” in the 1960s, recording such classic albums as A Hard Day’s Night, Revolver and Sgt. Pepper’s Lonely Hearts Club Band, rated by Rolling Stone Magazine as the greatest album of all time.

Getting on iTunes may introduce the Beatles, who broke up in 1970, to a new generation of tech-savvy online music fans.

The iTunes store has helped redefine music retailing since its launch in 2003. More than 10-billion songs have been downloaded from the site, which features a music catalog of more than 12-million titles. Apple has also branched into selling and renting movies and TV shows.

Cloud iTunes still to come?
Apple’s cryptic iTunes notice on Monday triggered debate among analysts and bloggers about what Apple might announce. It has been rumored for months that Apple will launch a “cloud” — or web-based — version of iTunes.

Such a service would allow users to stream content over a network onto various devices, but analysts said Apple still needs to line up agreements with music labels, whom the company has repeatedly clashed with the over the years.

“There’s been a lot of speculation about, with the cloud. I’m not sure if that’s ready. It’s really more around partnerships, content partnerships, before they can announce anything,” said Kaufman Bros analyst Shaw Wu.

A cloud-based offering would represent a departure from the current iTunes service. Rather than storing downloaded music locally on computers, users’ content would be housed remotely on Apple’s servers, meaning they can theoretically be accessed and played from an internet-connected device.

There are plenty of hints Apple is moving toward some sort of web-based iTunes. In December 2009, Apple acquired streaming music service LaLa.

In addition, the company is spending $1-billion to build a massive data centre in North Carolina and expects to begin using it by the end of the year.

The shares of Cupertino, California-based Apple fell 0,3% to close at $307,04 on the Nasdaq. – Reuters

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever. But it comes at a cost. Advertisers are cancelling campaigns, and our live events have come to an abrupt halt. Our income has been slashed.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years. We’ve survived thanks to the support of our readers, we will need you to help us get through this.

To help us ensure another 35 future years of fiercely independent journalism, please subscribe.

Yinka Adegoke
Yinka Adegoke works from New York, Lagos, London. Quartz Africa editor @qzafrica. Living at nexus of media, tech & finance/econs. 100 Most Influential Africans 2018. Sign up: Yinka Adegoke has over 10170 followers on Twitter.

READ IT IN FULL: Ramaphosa’s address on the extension of...

This is the full address given by President Cyril Ramaphosa on April 9

Meet the doctor leading Africa’s fight to contain the coronavirus...

Dr Matshidiso Moeti’s father helped to eliminate smallpox. Now she’s leading Africa’s efforts against the coronavirus

Stella set to retain her perks

Communication minister will keep Cabinet perks during her two months of special leave

Covid-19 grounds Nigeria’s medical tourists

The country’s elites, including the president, travelled abroad for treatment but now they must use the country’s neglected health system

Press Releases

Rahima Moosa Hospital nursing college introduces no-touch facial recognition access system

The new system allows the hospital to enrol people’s faces immediately, using artificial intelligence, and integrates easily with existing access control infrastructure, including card readers and biometrics

Everyone’s talking about it. Even Kentucky

Earlier this year South African fried chicken fast-food chain, Chicken Licken®, launched a campaign for their wallet-friendly EasyBucks® meals, based on the idea of ‘Everyone’s talking about it.’

New energy mix on the cards

REI4P already has and will continue to yield thousands of employment opportunities

The online value of executive education in a Covid-19 world

Executive education courses further develop the skills of leaders in the workplace

Sisa Ntshona urges everyone to stay home, and consider travelling later

Sisa Ntshona has urged everyone to limit their movements in line with government’s request

SAB Zenzele’s special AGM postponed until further notice

An arrangement has been announced for shareholders and retailers to receive a 77.5% cash payout

20th Edition of the National Teaching Awards

Teachers are seldom recognised but they are indispensable to the country's education system

Awards affirm the vital work that teachers do

Government is committed to empowering South Africa’s teachers with skills, knowledge and techniques for a changing world