New York City to consider banning fast-food toys

Several New York City council members unveiled a bid on Tuesday to ban toy giveaways in fast-food restaurant meals for children, emulating a San Francisco city law that will be enforced later this year.

City Council deputy majority leader Leroy Comrie, who plans to introduce the Bill on Wednesday, said banning toy giveaways would reduce the allure of fast-food restaurants for children and encourage the industry to provide healthier options.

“While I recognise that ensuring children have access to, and eat more, nutritious meals is ultimately the responsibility of their caretakers, the City Council can empower parents by making it harder for the fast food industry to target children with predatory marketing techniques,” he said in a statement.

A similar law was approved in San Francisco late last year and is due to go into effect on December 1.

Opponents of these moves include the National Restaurant Association and McDonald’s, which used its now wildly popular Happy Meal to pioneer the use of free toys to market directly to children.

Mason Smoot, vice president and general manager for McDonald’s New York region, said taking away toys from children’s meals would not solve childhood obesity.

“On average, kids eat at McDonald’s about three times a month; that means about 87 other meals are eaten at home, school or elsewhere. That adds up to a discussion larger than toys,” Smoot said in a statement.

“We provide options for our customers and trust them to make the decisions that are right for their families. Politicians should too,” he said.

The $184-billion fast-food industry has recently won some praise for allowing parents to get milk and apples instead of soda and French fries in kids’ meals.

The United States Centres for Disease Control and Prevention says two-thirds of American adults and 15% of children are overweight or obese. In some states, the childhood obesity rate is above 30%.

New York City mayor Michael Bloomberg has already promoted health measures, including a campaign to cut down on salt and a ban on trans fats in restaurant food, and a requirement that chain restaurants display calorie counts.

Bloomberg and New York governor David Paterson have also asked the US government to ban the purchase of soda pop and sweetened fruit drinks with the federal vouchers used by 42-million low-income Americans to buy food.

In 2003 the city banned smoking in bars and restaurants, generating howls of protest at the time from smokers and non-smokers who saw it as a case of government creeping into private lives, but the law has since become widely accepted. — Reuters

We make it make sense

If this story helped you navigate your world, subscribe to the M&G today for just R30 for the first three months

Subscribers get access to all our best journalism, subscriber-only newsletters, events and a weekly cryptic crossword.”

Related stories


Already a subscriber? Sign in here


Latest stories

Links between colleges, industry vital

Weak partnerships with industry and poor curriculum choices are among the factors driving unemployment among graduates

‘South Africa on a path to unjust transition’

The country needs a greener economy but energy specialists say policymakers must ensure the creation of a fairer economy in the process

Whistleblower helps SIU in diamonds corruption raid

The SIU alleges fraud and graft in state mining company's procurement

SA Mint launches rhino coin

The coins are produced in limited quantities ranging from 500 to 2 000, depending on the demand

press releases

Loading latest Press Releases…