Get more Mail & Guardian
Subscribe or Login

iPhone sweeps the market in Christmas battle

Apple’s iPhone “significantly” outsold other brands seeking to tempt Christmas shoppers in the UK, while Nokia’s new Lumia phone failed to make the top 10 best-selling phones through operators in the four weeks to December 9, according to the research company GfK.

The Financial Times reports that different versions of the iPhone made up more than 37% of sales, taking five of the top 15 spots in the first week of December.

But Nokia’s attempts to climb back to primacy with its Lumia 800 phone — the first running Microsoft’s Windows Phone software — seem to have made a slow start. The GfK data, which records sales through operators — the only way the phone was sold — says it failed to make the top 10 in the four weeks.

Despite a TV, poster and print advertising campaign rumoured to have cost more than £20-million, the Lumia “sold only narrowly more than Nokia’s more basic ‘Touch and Type’ phone”, the FT reports.

The Lumia 800 went on sale on 16 November, which will have limited its potential to appear in sales figures when ranged against Apple and Samsung — which have managed to pull far ahead of it in the smartphone UK market. More than half of UK mobile users own a smartphone, according to Ofcom data released last week.

The iPhone 4S, released in October, was the highest-selling phone for the four weeks to 9 December, making up a quarter of all sales, the FT reports. Other strong sellers included the iPhone 3GS, released in mid-2009.

Samsung’s Galaxy S II was the second-best selling phone in the week to 9 December.

RIM’s BlackBerry models took three of the top 10 spots in the first week of December with versions of its Curve models. But its new Bold 9900 did not figure in the top 10 — a bad sign as the company hangs more of its future on new models.

Last week it reported profits fell by 70%, while admitting it would not have models using its next operating system until late next year. —

Vote for an informed choice

We’re dropping the paywall this week so that everyone can access all our stories for free, and access the information they need in the run up to the local government elections. To follow the news, sign up to our daily elections newsletter for the latest updates and analysis.

If our coverage helps inform your decision, cast your vote for an informed public and join our subscriber community. Right now, you can a full year’s access for just R510. Subscribers get access to all our best journalism, subscriber-only newsletters, events and a weekly cryptic crossword.

Charles Arthur
Charles Arthur works from Tranquility Base Hotel & Casino. Journalist, speaker, moderator. The Guardian’s Technology editor 2009-14. Coming May ‘18: Cyber Wars, on hacking. Prev: Digital Wars: Apple v Google v Microsoft Charles Arthur has over 74656 followers on Twitter.

Related stories

WELCOME TO YOUR M&G

Already a subscriber? Sign in here

Advertising

Latest stories

Andries Tatane’s spirit will drive fight against ANC in Ficksburg

The nascent Setsoto Service Delivery Forum is confident it can remove the ‘failing ANC’ in the chronically mismanaged Free State municipality

Paddy Harper: On gleeful politicians and headless chickens

Paddy Harper doesn’t know who to vote for yet, since the Dagga Party isn’t contesting his ward, but right now what to order for lunch is a more pressing concern

Malema: ANC will use load-shedding to steal votes

While on the campaign trail in the Eastern Cape, EFF leader Julius Malema, without evidence, claimed the ANC was planning to use rolling blackouts to ‘steal votes’

Khaya Koko: The looting isn’t over until the fat belly...

A song about Eastern Cape Premier Oscar Mabuyane preventing looting was way off the mark in a province riddled with corruption and theft
Advertising

press releases

Loading latest Press Releases…
×