Fashion Week: What it all really means

There is something disconcerting about discussing a four-day fair of fashion. After what felt like an eternal occurrence carefully arranged to celebrate the state of local fashion on three levels, this year's Mercedes Benz Fashion Week Cape Town came to a close and questions following up were in wonder regarding what would happen next? What becomes of the young designers teeming with inspiration? Was it worth all the relationships formed with corporate structures?

Here is what will happen next:

Having an opportunity to showcase a full collection on the main runway must be the most exciting feeling ever for every designer. After spending months conceptualising a creative process, physically creating garments and presenting one's line for all of 15 minutes, there should be a post-show plan that meets the bottom-line to all this.

A few designers often get invited to have some of their items curated in a showroom where buyers and retail representatives have a first-hand contact with the clothing and establish contact with a grand hope to form a relationship. Some designers are fortunate enough to be able to have grown a financial muscle of their own and are able to trade on their own.

The young ones are equipped.

The great thing about an active industry, is that most young designers have a more than enough go-to sources for inspiration and when allowed get to learn a great deal about creating that much needed balance between creativity and business. One of the very important factors advised at the FT Seminar Series was the need to partake in an internship of sorts or for keen designers to avail themselves for exposure.

"This groundwork has something of an interweave effect," says Gabi Rosenwerth, head designer of the Rosenwerth label. "As much as it is advisable that the younger creative needs to learn proper base elements and receive grooming from reputable brands, legendary designer labels also require newer, well-informed links to keep reinventing their brands and hopefully penetrate newer markets. It's a win-win for both parties".

Fashion goes beyond clothes.

Truth be told; the fashion industry would hardly subsist if creative geniuses were not met with salutation brought in by enthusiastic corporate make-ups and valuable sponsorships. Establishing these partnerships helps strengthen significance respectively within industries. Thus is the case with Africa Fashion International having teamed up with luxury Mercedes-Benz, Carlson Rezidor Hotel Group and the City of Cape Town among many. All these sponsorships share a great love for local fashion and have found a way to form synergies that seem benefit them equally.

Mercedes Benz Fashion Week Cape Town 2012 has met its key objectives which included celebrating City of Cape Town's 10 years long relationship with exhibiting local legends of fashion, providing younger designers with a platform to showcase their creativity and an opportunity to learn great business skills.

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.

Related stories

Sash immerses all his dreams into creative clothing

Zulu Lam' represents the reclaiming of the identity of a contemporary Zulu man, while helping the designer to define his own identity

Michael Kors buys Jimmy Choo for $1.2-billion

US fashion brand Michael Kors on Tuesday agreed to buy British shoemaker to the stars Jimmy Choo for almost $1.2-billion.

Arts and Culture – Tebo Bakwena

She now has her own company known as EFIGY productions, which stages fashion and modelling events in South Africa and Botswana.

Is Gavin Rajah’s latest creation a shameless rip-off or a fluke?

The fashion designer is again linked to claims of plagiarism, this time over a dress worn by Reese Witherspoon and designed by Han Chong.

Wraps come off fashion week’s burgeoning talent

Some stalwarts again impressed at the Mercedes Benz Cape Town Fashion Week – but it was the young designers who got people talking.

East Africa ups the fashion stakes

Fashion Weeks in Uganda, Rwanda and Burundi provide a showcase for local designers and are spurring similar events in neighbouring countries.

Subscribers only

Free State branches gun for Ace

Parts of the provincial ANC will target their former premier, Magashule, and the Free State PEC in a rolling mass action campaign

SAA bailout raises more questions

As the government continues to grapple with the troubles facing the airline, it would do well to keep on eye on the impending Denel implosion

More top stories

Hawks swoop down with more arrests in R1.4-billion corruption blitz

The spate of arrests for corruption continues apace in Gauteng and the Eastern Cape.

Catholic NGO boss accused of racism and abuse in Sudan

The aid worker allegedly called his security guard a ‘slave’

Agrizzi too ill to be treated at Bara?

The alleged crook’s “health emergency” — if that is what it is — shows up the flaws, either in our health system or in our leadership as a whole

SANDF hid R200m expenditure on ‘Covid’ drug it can’t use

Military health officials are puzzled by the defence department importing a drug that has not been approved for treating coronavirus symptoms from Cuba

press releases

Loading latest Press Releases…

The best local and international journalism

handpicked and in your inbox every weekday