New Bob Marley marijuana gon’ make you feel irie

Bob Marley is to become the face of the world’s first international marijuana brand.

The late reggae superstar’s family has teamed up with a private equity firm to launch Marley Natural, which will offer “heirloom Jamaican cannabis strains” inspired by those Marley enjoyed.

“My dad would be so happy to see people understanding the healing power of the herb,” said Cedella Marley, Bob’s daughter. “He viewed the herb as something spiritual that could awaken our wellbeing, deepen our reflection, connect us to nature and liberate our creativity.”

She said Marley Natural was an “authentic way to honour his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition”.

The cannabis company is expected to start shipping its product to areas where dagga is now legal by the end of next year. The company – backed by Privateer Holdings, a New York-based private equity firm that deals exclusively in cannabis industry investments – will also sell creams, lotions and accessories inspired by marijuana and Marley.

“There is probably no better-known cultural icon related to cannabis than Bob Marley,” said Brendan Kennedy, chief executive of Privateer Holdings. “He called cannabis ‘the herb’ and he said the herb is the healing of the nation. And he wasn’t talking about a country; he was talking about mankind.”

More than three decades after his death, the Jamaican reggae star is more popular now than at any point during his lifetime. Over the past year, ending in October, he was the ninth highest-paid dead celebrity, according to Forbes, making $20?million, more than Marilyn Monroe or John Lennon.

The marijuana deal could potentially put Marley in the top spot, now occupied by Michael Jackson. Kennedy calculates that globally marijuana sales are worth between $150?billion and $200?billion a year, – though, of course, most of that is illicit. In the United States 23 states have some form of decriminalisation and four, plus the District of Columbia, allow recreational use.

Marley, who died in 1981 aged 36, was a Rastafarian and believed

marijuana was a “sacrament” sanctioned by the Bible. According to Psalms 104:14: “He causes the grass to grow for the cattle, and herb for the service of man.” – © Guardian News & Media 2014

Advertisting

‘Judge President Hlophe tried to influence allocation of judges to...

Deputy Judge President Patricia Goliath accuses Hlophe of attempting to influence her to allocate the case to judges he perceived as ‘favourably disposed’ to former president Jacob Zuma

SAA grounds flights due to low demand

SAA is working to accommodate customers on its sister airlines after it cancelled flights due to low demand

Lekwa municipality won’t answer questions about why children died in...

Three children are dead. More than a dozen homes have been gutted by fires in the past six months. And, as...

Failure to investigate TRC cases during the Mandela era delayed...

Counsel for late trade unionist Neil Aggett’s family decries the slow pace of instituting an inquest into his death
Advertising

Press Releases

Marketers need to reinvent themselves

Marketing is an exciting discipline, offering the perfect fit for individuals who are equally interested in business, human dynamics and strategic thinking. But the...

Upskill yourself to land your dream job in 2020

If you received admission to an IIE Higher Certificate qualification, once you have graduated, you can articulate to an IIE Diploma and then IIE Bachelor's degree at IIE Rosebank College.

South Africans unsure of what to expect in 2020

Almost half (49%) of South Africans, 15 years and older, agree or strongly agree that they view 2020 with optimism.

KZN teacher educators jet off to Columbia University

A group of academics were selected as participants of the programme focused on PhD completion, mobility, supervision capacity development and the generation of high-impact research.

New-style star accretion bursts dazzle astronomers

Associate Professor James O Chibueze and Dr SP van den Heever are part of an international team of astronomers studying the G358-MM1 high-mass protostar.

2020 risk outlook: Use GRC to build resilience

GRC activities can be used profitably to develop an integrated risk picture and response, says ContinuitySA.

MTN voted best mobile network

An independent report found MTN to be the best mobile network in SA in the fourth quarter of 2019.

Is your tertiary institution is accredited?

Rosebank College is an educational brand of The Independent Institute of Education, which is registered with the Department of Higher Education and Training.