Forbes Africa takes legal action against DJ Sbu over fake cover

Forbes Africa managing director Chris Bishop said their legal team is writing to DJ Sbu about a cover depicting him posing with his new energy drink Mofaya on Forbes Africa. Bishop, who was speaking on 702 during Xolani Gwala’s Afternoon Drive Show on Monday, said the cover is fake. Bishop said: “We know nothing about the cover, we know nothing about the drink that is on the front. Forbes’ cover is most important to us. It is our trademark. It is quite upsetting to see a bogus cover. I haven’t spoken to him personally, but our legal team is writing to him.”

Forbes released a statement distancing itself from the fake cover after it started doing the rounds on social media.

DJ Sbu, who is a renowned entrepreneur and radio personality, denied that he fabricated the cover. He said that he saw the image on social media and he retweeted it.

As expected social media users expressed their views about Dj Sbu and the cover. Tweeting under different hastags #ForbesFake #DjSbu users were divided.

While DJ Sbu explained the fake magazine cover on The Money Show on 702 with Bruce Whitfield, some users thought he didn’t answer the questions asked.
Jobe SC Sithole @Jobza tweeted:

Other social media users thought this was good for DJ Sbu’s publicity. Mzo @mzokoloko tweeted:

Meanwhile the controversial DJ was suspended by Metro FM for punting his energy drink at the Metro FM awards.

According to reports, the SABC has decided to investigate him to ascertain how much of their airtime he has used promoting his energy drink. DJ Sbu hosts a radio show on Saturdays on Metro FM.

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Sthembiso Sithole
Sthembiso Sithole is a social media specialist. He recently studied BA Honours in Journalism and Media Studies at the University of the Witwatersrand. In 2014, he obtained his journalism qualification at Tshwane University of Technology. He has achieved so much, and there are tons more he dreams of accomplishing. He has written for The Star, was a blogger for JournTau, worked at SABC as a Digital News Producer and was formerly the Mail & Guardians social media editor.

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