The Hennessy rooftop basketball court on 73 Juta, Braamfontein is a canvas that tells the story of urban culture.
Rooftop basketball court in Braamfontein is for the culture, by the culture
Hennessy, the world’s leading cognac brand, revealed a first-of-its-kind rooftop court at 73 Juta Street, Braamfontein on Saturday 4 November.
By launching South Africa’s first 3v3 rooftop basketball court (three players on each side) in an integral district for urban culture, Hennessy is adding to the game by not only celebrating basketball culture, but also embracing the culture that is born off the court.
In partnership with renowned local artist Seth Pimentel, also known as African Ginger, and Play Braamfontein, the property development company behind much of the rejuvenation of the inner-city district, the project brought an artistic vision to life that is inspired by the timeless African sunset. Much like Hennessy, the artwork on the court represents a seamless blend of heritage and modern urban culture, merging to create something truly exceptional.
Commenting on the vision, Pimentel stated: “I wanted to quantify the beauty of Braam Culture with Hennessy right beside it, to create a clear association between the culture and the Hennessy experience.”
The highly anticipated unveiling of the Hennessy Rooftop Court commenced with a performance that blended hip-hop and house music, which then segued into the unveiling of the court.
The court is not just for basketball games, it is open to the public, offering a unique space to help the community move their culture forward, promoting creative expression.
Stef Kondylis, Market Manager of Southern Africa at Moët Hennessy, stated: “The court is a canvas that tells the story of Braam’s urban culture through the lens of Hennessy. As we take our place here, we aspire to become an integral part of the Braam lifestyle. We plan to contribute, celebrate, and be part of this community.”
In celebration of its longstanding partnership with the NBA, Hennessy and NBA Africa hosted a live viewing of the first game of the season, where the Los Angeles Lakers went up against Orlando Magic.
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, world renowned for its fine cognac, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise. The house’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area.
As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade and a worldwide ambassador for the French art de vivre.
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