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/ 3 June 2008

Jordan: A world in one

In recent years, Jordan has started to develop its own shores to attract visitors. Pithy taglines like "turn sand into gold" sum up the determination the Jordanians have to make their country a top destination — and not just for Petra, the ancient city in the south of the country that has been voted a new wonder of the world.

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/ 26 February 2008

Starbucks closes to learn how to make coffee

Americans will have to cope without blended Frappuccino and blueberry coffee cake for a few hours on Tuesday as Starbucks shuts its 7 100 company-owned stores for a nationwide barista training session. Starbucks has ordered the unprecedented three-hour afternoon closure as part of an effort to improve coffee quality.

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/ 7 January 2008

Ad delivery on cellphones set to soar

Your cellphone is a potential gold mine for marketers: it can reveal where you are, whom you call and even what music you like. Considering the phone is usually no more than a few metres away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.

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/ 22 December 2007

Starbucks customers spread Christmas cheer

One woman’s kindness to a fellow Starbucks patron resulted in more than a thousand others spreading holiday generosity in one north-west Washington town in the United States. Many coffee-shop patrons tacked on an extra or , which shift manager Sarah Nix said Starbucks will donate to its holiday toy drive.

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/ 17 October 2007

Buying ads is not Google’s cup of tea

Like a gourmet chef who rarely eats out, Google feeds advertising services to hordes of other businesses while skimping on its own marketing. The recipe has been extremely fruitful. While the internet search leader has sold more than -billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns.