A LEADING drink distributor is combining canny marketing with a sombre message about drinking and driving over Christmas and the millennium, offering a free breathalyser with every bottle of its spirits. The free kit, bearing the message “celebrate wisely”, will be hung round the neck of every bottle of Gilbey’s Bells, Johnnie Walker and J&B whisky brands and Smirnoff vodka in a campaign costing the company close to one million rand.