Cape Town has taken its next step in improving tourist services in the region with the launch of Cape Town Tourism’s new united corporate identity.
Unveiling the newly restructured tourism group on Wednesday, Mariëtte du Toit, manager and spokesperson for Cape Town Tourism, explained that previously six individual local visitor assistance bureaus served the needs of tourists to the central business district (CBD), Blaauberg, Oostenberg, South Peninsula, Tygerberg and Helderberg areas of Cape Town.
Cape Town Tourism was previously the bureau responsible for the CBD, Waterfront and Atlantic Seaboard areas only.
All six bureaus have now been consolidated to form one regional tourism visitor-services association serving tourism interests under the banner of Cape Town Tourism, which will work in close partnership with the newly launched Cape Town Routes Unlimited (CTRU), the Western Cape provincial destination marketing body for tourism.
While CTRU will be responsible for marketing Cape Town and the Western Cape nationally and internationally, Cape Town Tourism will manage tourism and membership services across the Cape Town metropolis and assists visitors once they arrive in the city.
Cape Town Tourism now has a united network of 17 visitor information centres located throughout the city, partly funded by income generated through sales and membership, as well as direct funding from the City of Cape Town channelled through the CTRU.
Du Toit commented: “Our team is dynamic, committed and passionate about this city and we aim to offer the public, our members and visitors alike a uniform, quality information network.
“Ours will be a more cost-effective but slick operation, totally focused on offering a diverse range of experiences to Cape Town visitors, beyond the traditional tourism mix. In so doing, we’ll achieve the happy balance of customer satisfaction while spreading the benefits of tourism to a broader base.
“We believe that, working in tandem with our members, CTRU and every Capetonian, our city can and will become the number-one tourism destination in the world.” — I-Net Bridge