I shop, therefore I am

Just days after announcing the end of their 10- year-marriage in June, bad-boy cricketer Shane Warne and wife Simone were snapped on a Spanish holiday buying up a storm in local boutiques.

According to Stella Minahan, a researcher at Melbourne’s Deakin University, her fellow Australians were engaged in classic “retail therapy” to help them forget their cares and woes.

Minahan, co-author with Melbourne University’s Michael Beverland of upcoming book Why Women Shop, has identified five types of shopper ranging from the retail therapist, who really enjoys shopping, to the purchase-averse “Ms Grab and Go”.

Next up in the enthusiasm stakes from the reluctant shopper is the “Hunter”—a woman who gets a thrill from big discounts and doesn’t mind the time and effort required to snare them.

Then there are those who hunt in packs: what Minahan calls the “Girls’ Day Out Shopper”.

These women turn shopping into a pleasurable all-day activity interspersed with meals and coffee breaks.

The last category is the “Lone Browser”—the woman who sees shopping as quality time away from home that is best enjoyed at a leisurely place and definitely on her own. - Sapa-DPA

.

Client Media Releases

UKZN makes the cut in international university ranking
From IIE higher certificate to IIE degree
Busisiwe Mathe to present at ITWeb's GRC 2019 event
Top seven cities for business trips