India has always had an embarrassment of riches for the traveller: marble Moghul tombs, grand palaces, palm-fringed beaches and Himalayan treks. Now the country has a new tourist attraction on offer: the village.
To anyone who has spent time in India’s villages, paying to sun oneself while cattle loll and cowpats dry under the sky might seem a little far fetched. But for Renuka Chowdhury, India’s tourism minister, the villages can easily be repackaged as exotic destinations where foreign tourists can enjoy rural pursuits such as drawing well water and churning butter.
”We will encourage people to come and stay with Indians — [see] the way Indians live — and learn from the masters … This will bring the world to the villages,” said Chowdhury.
Although tourism has boomed, with 3,4-million visiting India last year, few visit the villages, where water, electricity and roads are considered luxuries. Under new plans, tourists in 50 carefully selected villages can live in the heat and dust for a couple of weeks learning local art, crafts and customs. The minister described it as a ”return to the roots” experience far from the extravagance that the country has sold for decades.
The more adventurous tourists can sample the army camps of Kashmir, a state that has been wracked by an insurgency since 1989 and where more than 80 000 people have died. A peace process with Pakistan has seen violence fall slightly and domestic tourists have returned. — Â