Playboy magazine will launch a South African edition next year, the United States-based company announced in a statement.
“Playboy Enterprises … has signed a licence agreement with Sciofon (Pty) Ltd, to launch Playboy South Africa, the 28th edition of the world’s leading men’s monthly lifestyle magazine,” said Playboy Enterprises in a news release issued last week.
“This new edition of Playboy magazine is expected to be on news stands with an inaugural issue during the second quarter of 2011.”
Sciofon head Johann Botha said he was confident that advertisers would be interested in the magazine, which would be reappearing on South African news stands after a 13-year absence.
“We are confident that premium brands will welcome this new opportunity to align themselves with Playboy to reach affluent, well-educated South African consumers,” said Botha.
Worldwide, 15 million people read Playboy magazine. — Sapa